A.I.-Powered OZZY OSBOURNE To Go 'All Around The World' And Talk To Fans: 'He Will Answer You In His Own Voice', Says SHARON OSBOURNE

According to License Global, Jack and Sharon Osbourne confirmed at this week's Licensing Expo 2026 in Las Vegas that the Osbourne family has partnered with a company called Hyperreal to create what Jack called "the digital DNA of Ozzy Osbourne, voice, image [and] movement."

"The things that you can do with that are just endless," added Sharon.

Hyperreal, a company that describes itself as "powering ownership, control, performance, and monetization of identity across digital ecosystems", previously created a life-sized, A.I.-powered avatar of late comic book legend Stan Lee that interacted with attendees at last year's Los Angeles Comic Con (see video below). Comic Con visitors were able to pay $15 to speak to the holographic Lee, who responded in what appeared to be accurate A.I.-generated responses in Lee's familiar voice. Hyperreal had also developed digital avatars of Paul McCartney, the Notorious B.I.G. and Mike Tyson.

"It's kind of scary how it's really very accurate," Jack said. "He will exist digitally as himself for as long as we have computers. Technology has come such a long way to where it's almost drag and drop. You could shoot a template for a commercial ... literally prompt what you want digital Ozzy to do in that commercial and you just drop it in. It's that simple now."

"You can ask Ozzy anything, and he will answer you in his own voice — and the answers will be what Ozzy would have said," Sharon added. "We're going to take it all around the world. People can talk to him and he will talk back."

Licensing Expo 2026 is taking place May 19 through 21 at the Mandalay Bay Convention Center in Las Vegas.

Sharon and Jack Osbourne appeared at a session titled "The Enduring Legacy Of A Rock Icon And His Family: Ozzy Osbourne And The Osbournes" on Wednesday, May 20 at 2:00 p.m. PST at the License Global Main Stage.

The conversation was moderated by Jens Drinkwater, head of licensing at Global Merchandising Services, and Lisa Streff, senior vice president of licensing and brand development at Global Merchandising Services. Global Merchandising Services continues to expand the Ozzy Osbourne licensing program through new collections, collaborations, products, and fan experiences designed to connect with both longtime fans and new audiences.

Ozzy Osbourne, known globally as the Prince Of Darkness, remains one of the most influential figures in music, entertainment, and popular culture. From redefining heavy metal with BLACK SABBATH to building a solo career that became a global phenomenon, Ozzy's influence has reached across generations, geographies, and cultures.

That impact expanded even further with "The Osbournes", the groundbreaking reality series that helped redefine celebrity television and brought an unfiltered, deeply human portrait of rock and roll family life into homes around the world. As the show approaches its 25th anniversary in 2027, the Osbourne family brand is entering a new phase of growth, with renewed focus on storytelling, fan engagement, licensing, and strategic partnerships.

Interest in Ozzy's legacy continues to build across multiple major projects, including the upcoming Ozzy Osbourne biopic, a highly anticipated screen project exploring his extraordinary life and career. Additional fan moments, including the upcoming "Back To The Beginning" Ozzy and BLACK SABBATH theatrical project and the return of Ozzfest in 2027, are further driving global excitement around one of music's most enduring cultural icons.

Ozzy's licensing program continues to expand across fashion collaborations, collectibles, accessories, lifestyle products, and emerging digital opportunities, all rooted in the authenticity, edge, humor, and rebellious spirit that define the brand. At the same time, the Osbournes family brand is being developed for new categories and partnerships that reflect the family's signature voice, humor, and cultural relevance.

Ozzy died on July 22, 2025 of a heart attack, his death certificate revealed. The certificate also reportedly said the 76-year-old musician suffered from coronary artery disease and Parkinson's disease.

Ten months ago, Osbourne reunited with the rest of the original BLACK SABBATH lineup — guitarist Tony Iommi, bassist Geezer Butler and drummer Bill Ward — for what was his final performance at the "Back To The Beginning" charity concert in their original hometown of Birmingham, United Kingdom.

In June 2025, Birmingham Museum & Art Gallery unveiled a special exhibition dedicated to the life and career of Ozzy. Titled "Ozzy Osbourne: Working Class Hero", the pop-up has received over 450,000 visitors since it opened and has now been extended to September 2026.

"Ozzy Osbourne: Working Class Hero" showcases Ozzy's most prestigious international honors, including Grammy Awards, Rock And Roll Hall Of Fame accolades, MTV awards, Hollywood Walk Of Fame, Birmingham Walk Of Stars honors and a selection of his platinum and gold discs.

Earlier this year, Sharon confirmed that the Ozzfest traveling festival would return in 2027 as a two-day event in Birmingham, United Kingdom. She also shared plans to take the festival for another two days in the U.S., adding: "We've got to find a lot of young, new talent".

Photo credit: Ross Halfin